NB losing lose Chinese name belongs to the Chinese brand "new balance"

New balance trademark dispute has had the final result, the higher people's court of guangdong province (hereinafter referred to as the "guangdong high court") announced publicly new balance trademark dispute, the final judgment, though still decided that new balance trading (China) co., LTD., constitute infringement, but the first trial of 98 million yuan for compensation be modified for 5 million yuan. This also means that New Balance brand was no longer perceived as a New Balance (hereinafter referred to as the "NB") the strongholds of the brand, but is in accordance with the law to protect domestic brand; At the same time, the NB in mainland also lost the Chinese name for the second time.

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